Press Releases
December 05, 2002
Wachovia Championship Ad Campaign Beckons Golf Fans to "Get Closer to the Greens. And the Blue."
New Campaign Launches May PGA TOUR Event
CHARLOTTE, N.C. — The rolling hills and lush greens of Quail Hollow Club coupled with the bright Carolina blue sky have started beckoning golf fans to Charlotte as part of the Wachovia Championship advertising campaign.
The regional marketing campaign kicked off recently in various media outlets with print ads and a 30-second television commercial. A direct mail campaign starts this week.
By urging viewers to "Get closer to the greens. And the blue," the ads convey the classic nature of the event, while announcing the current seven-day ticket book sale and subtly reinforcing Wachovia's new corporate colors-green and blue.
"The Wachovia Championship is going to be a premier event, and one of the most popular on the PGA TOUR," says Dan Fleishman, senior vice president and director of sponsorships and alliances for Wachovia Corporation. "The inviting imagery, appealing message and creative positioning of the tournament and our corporation set just the right tone."
The Wachovia Championship is a new official PGA TOUR event that is being held May 5-11, 2003, at Quail Hollow Club in Charlotte. Wachovia Corporation, the nation's fourth largest financial services company, is the event's title sponsor.
The Wachovia Championship's $5.6 million purse, one of the largest on the tour, guarantees the winner in excess of $1 million and is expected to draw the TOUR's top golfers. Proceeds from the event will go to Teach For America, an educational foundation that helps place qualified teachers in underserved rural and urban areas.
The commercial was produced by Luquire George Andrews, Inc. (LGA), which is handling ticket sale marketing and public relations for the Wachovia Championship. Charlotte's largest full service advertising and public relations agency, LGA successfully links companies and organizations to each other and to the customers, clients and decision-makers who are crucial to their growth.
About Wachovia
Wachovia Corporation (NYSE: WB), created through the Sept. 1, 2001, merger of First Union and Wachovia, had assets of $320 billion and stockholder's equity of $29 billion on March 31, 2002. Wachovia is a leading provider of financial services to 20 million retail, brokerage and corporate customers throughout the East Coast and the nation. The company operates full-service banking offices under the First Union and Wachovia names in 11 East Coast states and Washington, D.C., and offers full-service brokerage with offices in 49 states and global services through more than 30 international offices. Online banking and brokerage products and services are available through www.wachovia.com and www.firstunion.com.
Editor's Note: For the tournament logo or advertising in JPG or EPS format, or for a BETA copy of the 30-second television spot (may be used for b-roll), contact Nora Carr, Luquire George Andrews, 704-552-6565, ext. 145 or carr@lga-advertising.com.